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Senior Reports Privacy Policy

Silver Living, Inc. ("Silver Living," "we" or "us") has developed for the benefit of the users ("Users" or "you") of its website at http://www.seniorreports.com (the "Site") this privacy policy ("Privacy Policy") to demonstrate our serious commitment to protecting the privacy of the information that we collect through the Site. This Privacy Policy summarizes how Silver Living handles the information that you voluntarily provide when you use the Site and information that we may automatically collect when you visit the Site.

If you are using the Site on behalf of an individual other than yourself then: (i) you represent and warrant that you have the express authorization to accept this Privacy Policy on that individual's behalf; and (ii) references in this Privacy Policy to "User" and "you" refer to both yourself and that individual.

This Site is controlled and operated by Silver Living from its offices within the United States. Accordingly, this Privacy Policy, and how Silver Living handles the information that you voluntarily provide when you use the Site and information that we may automatically collect when you visit the Site, is governed by United States federal and state laws, and not by the laws of any country, territory or jurisdiction other than the United States and its states. We make no representations that the Site is appropriate or available for use outside of the United States. Access to the Site from territories where its contents or purpose is illegal is prohibited. Those who choose to access the Site are responsible for compliance with applicable local laws and regulations.

The Effective Date of this Privacy Policy is November 14, 2012.

Your use of this Site will be deemed conclusively to constitute your acceptance of and agreement to this Privacy Policy and all portions hereof.

Silver Living reserves the right, at its sole discretion, to change this Privacy Policy at any time. If we decide to change the Privacy Policy, we will then post the changes in appropriate places on the Site so that you are aware of the changed Privacy Policy. Your continued use of the Site after the Effective Date for any such changes to the Privacy Policy will be deemed conclusively to constitute your acceptance of and agreement to the changed Privacy Policy; consequently, you should frequently review this Privacy Policy.

What Personal Information does Silver Living collect?

Silver Living collects several types of personally identifying information ("Personal Information"): personally identifying information that cannot be traced back to you or any other individual; and personally identifying information that can be traced back to you or the individual on whose behalf you use the Site.

You can access and browse the Site at any time without providing Personal Information that can be traced back to you or any other individual.

To use some of its services and access certain areas of the Site, you must provide Personal Information that can be traced back to you or the individual on whose behalf you use the Site, such as full name, street address and zip code, telephone number, e-mail, gender, age, and medical needs. We collect this Personal Information that you voluntarily provide through the use of optional contact forms for additional information on particular products and services. Accordingly, you can determine to a large extent what Personal Information you wish to submit on a voluntary basis to Silver Living.

When you visit the Site, Silver Living may also automatically collect with Cookies, and similar technology, Personal Information about your use of the Site. This Personal Information cannot be traced back to you or any other individual. Cookies are small pieces of information that are stored by your web browser software on your computer's hard drive or temporarily in your computer's memory. Silver Living also automatically collects the location of your computer on the Internet, known as your internet protocol address ("IP Address"), when you visit the Site.

Why does Silver Living need my Personal Information?

Silver Living regularly makes improvements to the Site to provide Users with a more personalized, relevant and intelligent service. The collection of Personal Information greatly assists Silver Living in this improvement process by identifying the interests and needs of the many Users to this Site. Through the use of Cookies and on-line data entry, survey, and registration forms, Silver Living may monitor, in aggregate and individual form, Personal Information. Although our primary goal in collecting Personal Information is to deliver a customized and personalized service to Users, Silver Living may also use Personal Information to: (i) send to Users e-mail notification of new features or information available through the Site or that Silver Living otherwise feels might be of interest to Users of this Site; and (ii) allow third party affiliates offering goods or services that Silver Living thinks might be of interest to Users to deliver relevant information and offers to Users. Silver Living collects IP addresses for systems administration and troubleshooting purposes and to report aggregate information to our advertisers and others.

What should you know about Cookies?

Silver Living may place and store Cookies on a User's computer hard drive. Cookies enable Silver Living to personalize a User's viewing experience on this Site. When a User revisits this Site, Silver Living can recognize the User by the Cookie and customize accordingly the User's experience at this Site. For example, Silver Living uses Cookies to track Site usage and traffic patterns, and estimate this Site's audience size. Silver Living also uses Cookies to store User names and passwords that are supplied at registration.

To learn more about Cookies, please visit http://allaboutcookies.org/. Although most web browsers are initially set up to accept Cookies, if you prefer, you may decline the placement of a Cookie on your hard drive by using the appropriate feature(s) of your web browser software (if available) to delete the Cookie. But you should understand that certain areas within this Site may not function properly if the web browser will not accept Cookies.

Does Silver Living disclose your Personal Information to third parties?

Silver Living may share your Personal Information: (i) if Silver Living is required by law to do so, including laws outside your country of residence; (ii) in the event of a transfer of ownership of Silver Living, merger or other similar transaction (including one in connection with any bankruptcy or similar proceedings); or (iii) as otherwise set forth in this Privacy Policy, including as set forth below. Note, however, that Silver Living is not and cannot be responsible for the activities or privacy policies of any third party with whom your Personal Information is shared.

  • With respect to obtaining certain products and/or services from this Site, Silver Living may disclose to a third party your Personal Information that we gather from you during a voluntary contact form ("Contact Information"); as a result, you do not have to enter your Contact Information more than once. The use of your Contact Information by these Third Party Programs is described below in the "What about information I enter into Third Party Programs included in the Site?" section.
  • Silver Living also reserves the right to share or transfer your Registration Information or other Personal Information as we determine in our sole discretion to be necessary or appropriate in the following circumstances: to comply with a legal requirement; to enforce our terms and conditions; to protect our operations or those of any affiliate of Silver Living; to protect our rights, privacy, safety or property, or that of any affiliate of Silver Living, you or others; to disclose any activities or information about you to law enforcement or other government officials, including public or government authorities outside your country of residence; in connection with an investigation of fraud, for the administration of justice, intellectual property infringements or other activity that is illegal or may expose us or you to legal liability; in cooperation with various law enforcement inquiries; to allow us to pursue available remedies or limit our damages; and/or in emergency situations.

What does Silver Living do to keep your Contact Information Secure?

On this Site and within Silver Living, we seek to use appropriate administrative, technical and physical security measures to reasonably safeguard your Contact Information under our control from unauthorized use, release or access. For example, Silver Living grants access to any stored Contact Information only to authorized personnel.

Please be advised, however, that although Silver Living has endeavored to create a secure and reliable Site for its Users, the confidentiality and security of any communication or material transmitted to or from Silver Living via this Site or e-mail cannot be guaranteed to be 100% secure at any time. When disclosing any Contact Information you should remain mindful of the fact that it is potentially accessible to the public, and consequently, can be collected and used by others without your consent. Accordingly, you should consider carefully if you want to submit sensitive information that you would not want disclosed to the public and should recognize that your use of the Internet and this Site is solely at your risk. You, alone, are ultimately responsible for maintaining the secrecy of your Contact Information. Silver Living has no responsibility or liability to any User for the security of Contact Information transmitted via the Internet. Silver Living urges all of its Users to be careful and responsible whenever they are on-line.

If you have any reason to believe that your interaction with Silver Living through this Site is no longer secure, please immediately notify us of this problem as described in the "Further questions or comments?" section below.

What should you know about external web sites?

To the extent hyperlinks are utilized to access other, third party, websites, including links provided as automated search results, Users should be aware that these third party web sites are not controlled by Silver Living and, therefore, are not subject to this Privacy Policy. Users should review the applicable terms and policies of each linked site visited before providing any personally identifiable information.

Do I have the ability to access, change or remove my Contact Information?

At any time, you may contact Silver Living via e-mail to request

  • A summary of any of your Contact Information retained by Silver Living;
  • A change to the your Contact Information maintained by Silver Living; or
  • Removal of your Personal Information from Silver Living's database.

You should send your request to customerservice@seniorreports.com. In the event Silver Living receives such a request, Silver Living may require you to confirm or verify any change to your Contact Information.

Further questions or comments?

Silver Living welcomes your questions and comments about this Privacy Policy or the use of your Personal Information. Please send any questions or comments to Silver Living to the e-mail address info@seniorreports.com.

Date Last Updated: November 14, 2012